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“Shaquille O’Neal and Allen Iverson Rejoin Reebok Basketball Division as President and Vice President”

NBA legends Shaquille O’Neal and Allen Iverson will serve as President and Vice President of Reebok Basketball, respectively, returning for the first time in decades after signing with Reebok early in their careers.

O’Neal, who signed with the Orlando Magic in his rookie season in 1992, will serve as Reebok’s President of Basketball 30 years later at the age of 51. Iverson, who signed with the Philadelphia 76ers in 1996, will be paired with O’Neal as Vice President of Basketball for Reebok.

Reebok CEO Todd Krinsky, who joined the company at almost the same time as O’Neal, held several positions before being named CEO in 2022. In an interview with Boardroom, he talked about having two of the NBA’s most iconic athletes in management positions at Reebok.

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One of the things I’m most proud of after being with the company for so long is that so many brands have great relationships with their athletes and endorsers,” Klinsky said. They typically offer products to athletes indefinitely and have them participate in events and appearances. And we’re bringing two legendary athletes together and giving them real management positions in the company. It’s a new initiative never before seen in our industry.”

“Shaquille O’Neal and Allen Iverson Rejoin Reebok Basketball Division as President and Vice President”

At the same time, O’Neill plans to use his contacts to recruit players and grow the business.

One of my main responsibilities is to use my relationships to build bridges, connect brands with players and help develop players through my partnership with Reebok,” O’Neill said.

The Newark native hinted at his newly appointed position as president in an Instagram post on Friday.

Boardroom said Iverson will work closely with O’Neal on player recruitment while focusing on the brand’s “grassroots and community initiatives,” adding that the 48-year-old will also host the annual Iverson Classic High School Show.

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Authentic Brands Group originally acquired Reebok from Adidas in 2022 for about $2.46 billion. O’Neal was named the company’s second-largest individual shareholder, according to Footwear News.

Nick Woodhouse, president and chief marketing officer of Authentic Brands Group, discussed how O’Neal’s addition will steer Reebok in the right direction, starting with basketball.

Woodhouse said, “Think about how valuable Shaquille’s time is and you’ll realize the importance of this news. He is one of the hottest advertisers, endorsers, broadcasters, collaborators and business people in the world, and the fact that Shaquille could have done other things with his time, but instead chose to spend a lot of it with us, shows that his time is important to Shaquille and to us. We want Reebok to take its rightful place not only in the NBA, but in the global basketball community.”

The above is about The《”Shaquille O’Neal and Allen Iverson Rejoin Reebok Basketball Division as President and Vice President”》, and finally, I would like to recommend you a pair of shoes air jordan 1 mocha size 9.


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